To move the business forward, you must understand both your "customers" and your "competitors."

September 8, 2026 | 09:00 AM – 04:00 PM

A key session in the business training program focuses on learning through customer interviews to understand the needs and behaviors of the target audience. Participants will also analyze competitor data to identify opportunities, strengths, and areas for business improvement.

After all, a successful business plan isn't built solely from our own perspective; it requires understanding what customers want and the direction in which the market is moving.

Venue: Hiranyikar Room, Wang Suan Sunandha Hotel

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Report by: Chanittha Adikankul

Photos by: Chanittha Adikankul, Mr. Chai Chairangsi

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